Our Story — The Founding of Beauty 2.0™

Beauty 2.0 was founded by Carla Chatburn after more than 22 years of building businesses, supporting women, and understanding the deep connection between confidence, identity and personal growth.

The brand was born from a simple observation: not every day feels the same. Some days demand discipline. Some ask for softness. Others require quiet courage. The clothes we wear can either amplify how we feel — or gently, honestly support it.

Beauty 2.0 is Emotional State Wear™ — a new category built around the woman you are becoming, in every version of herself.